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Sharing Your SFARMLS Login Could Cost You

Did you know that it’s a violation of the SFARMLS rules and regulations for anyone to log into the SFARMLS using a MLS user login that is not their own?This also applies to agent assistants and clerical users who are logging into the SFARMLS using their agent’s or broker’s SFARMLS log-in credentials.

Use of the SFARMLS system by an unauthorized party is a violation of the SFARMLS Rules and Regulations and subject to a Level D fine of up to $1,000.

Agent assistants and clerical users who need to gain access to the SFARMLS to do work for their agent or broker can join the Association as an assistant or clerical member. Please contact our Membership Department at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn more.

C.A.R. Ombudsman Hotline

Occasionally, members of the public find themselves embroiled in a dispute with their REALTOR®. Sometimes there are even disputes between two REALTORS®. The Ombudsman Hotline is a free service available to both members of the public as well as REALTORS®. The C.A.R. Ombudsmen receives and responds to questions and complaints about members; can contact members to inform them that a client or another REALTOR® has raised a question or issue; and can provide an informed response to the person complaining.

Click here to Request a call-back from an Ombudsman Administrator. You may also call (213) 739-7227 or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

Did You Miss the Live FIND Training?

If you missed SFAR's live FIND Training session but want to learn more about this free property data solution, you can take a webinar online, or watch past webinars. To do so, simply log onto your page by clicking on the orange login button in the top, right-hand corner of your screen. Once you've logged in, click on the FIND SSO button in the button bar below the picture slideshow.

FIND2 170x31 sso

When you are redirected to the FIND platform, click on the green "Get Training" tab in the top, right-hand corner of the screen. 


Cloud CMA Link to be Added on August 28

Cloud CMA logoHave you been looking for a way to make beautiful reports for your clients? It will soon get easier. SFARMLS will be adding a single sign on (SSO) link to Cloud CMA on its website on August 28. Cloud CMA will enable users to create stunning reports for clients by allowing them to choose their own colors, fonts and custom page features. Once a report is created, agents can send it to clients from their computer, smartphone or tablet.

To take advantage of Cloud CMA's product, SFARMLS users will first need to subscribe directly through Cloud CMA's website at and sign up for one their various plans. Please note that there are fees involved with using the Cloud CMA service.

The integration between SFARMLS and Cloud CMA allows Cloud CMA subscribers to search SFARMLS results, select listing numbers and pass them over to Cloud CMA's format page in a few short, easy steps. The SSO link will appear on user's MLS page.

Down Payment Home Loan Assistance Programs for First Responders

On July 30, 2013, Mayor Ed Lee and Supervisor Mark Farrell launched the First Responders Down Payment Home Loan Assistance Program for San Francisco first responders who are active members of the San Francisco Police Department, Fire Department, or Sheriff's Department. The program, funded by the Housing Trust Fund Initiative, which was passed by San Francisco voters last year, will help the city's first responders purchase single family residences within city limits with down payment assistance loans up to $100,000. The goal of the program is to increase homeownership opportunities for the city's first responders and to increase the number of first responders located in San Francisco during times of crisis and need.

Impact to REALTORS®
The program is designed to ease the financial burden of homeownership for active uniformed, sworn members of the San Francisco Police Department, Fire Department, and Sheriff's Department by providing up to $100,000 in down payment assistance loans. Consequently, the program also helps open up the San Francisco housing market to a population of middle-class potential buyers who may normally not consider purchasing in San Francisco. REALTORS® who have clients who may be eligible should look into the program to see if the program is compatible with the client's financial plan. REALTORS® should also reach out to any eligible leads and inform them of this unique homeownership opportunity.

More Information
For more information, REALTORS® can visit the Mayor's Office of Housing's website: For specific questions or inquiries, REALTORS® can contact Jeanne Lu at This email address is being protected from spambots. You need JavaScript enabled to view it..

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