San Francisco Association of REALTORS® Unveils New Logo

SFAR Logo RGB Color

SAN FRANCISCO, California--The San Francisco Association of REALTORS®, a leader in the San Francisco real estate market since 1905, unveiled a redesigned logo on June 11.

The new logo incorporates San Francisco’s most iconic features, including the Golden Gate Bridge and City skyline. The homes portrayed in the logo express the positive, upward movement of the local housing market.

“The pairing of recognizable City features, strong font and modern color scheme, portrays not only the Association’s storied past, but the continued relevance of The San Francisco Association of REALTORS® brand for years to come,” Association President Christine Dwiggins said. “The new logo is just one of many exciting changes Association members and the public will see in the coming months.”

The San Francisco Association of REALTORS® (formerly the San Francisco Real Estate Board) was founded as a nonprofit association on February 6, 1905, when 33 of San Francisco's leading real estate agents adopted a constitution and bylaws. The Association predates both the National Association of REALTORS® (formerly the National Association of Real Estate Board) and the California Association of REALTORS® (formerly the California Real Estate Association).

Today, the San Francisco Association of REALTORS® provides business services and legislative representation to more than 4,000 real estate practitioners and affiliated service providers in San Francisco and surrounding areas.