Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
Thursday, April 9
11:00 a.m. – Noon
Zoom Webinar
Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.
MLS 101: Listing and Organization
Monday, April 13
10:00 – 11:00 a.m.
Zoom Webinar
Join our MLS specialist and learn how to navigate through entering a listing for your upcoming properties in the Rapattoni platform. This is a perfect introduction if you’re new to the association, or a quick and easy refresher if it’s been a while.
Lunch & Learn: Rae, the New Way to Rayse
Wednesday, April 29
12:00 – 1:30 p.m.
SFAR Office | 301 Grove Street, SF
Meet RAE: The Assistant That Works While You Do
Real estate doesn’t happen at a desk, and Rayse is evolving right along with it.
In this session, we’ll introduce RAE, your new assistant, and show how agents are using the Rayse mobile experience to capture real work as it happens. From client meetings and phone calls to quick notes between showings. RAE is going to be the assistant you always wish you had!
You’ll learn how to:
- Use Rayse naturally throughout your day without extra administrative work
- Dictate meetings, calls, and client updates on the go
- Let RAE translate your work into measurable value directly for your clients
- Simplify how you use Rayse moving forward
This isn’t about learning more software. It’s about finally letting Rayse work the way you do.
Latest News
Calling All Applicants for 2027 CAR Region 8 Directors
Deadline to Submit Application is Wednesday, April 8, 2026 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on...
Don’t Miss Legislative Day 2026
Mark Your Calendar for C.A.R.'s Legislative Day Happening on Wednesday, April 29 Be sure to mark your calendar for this year's C.A.R. Legislative Day. Every year members of the San Francisco Association of REALTORS® (SFAR) travel to Sacramento for C.A.R.’s Legislative...
FinCen Rule Update – What REALTORS® Need to Know
Beginning March 1, 2026, a new federal FinCEN rule will require reporting for certain non-financed transfers of residential real estate. Who Does This Apply To? The rule applies when: The property is purchased without traditional bank financing, and The buyer is...
Sprinkler Retrofit Mandate Update
On February 23, 2026, at the Board of Supervisors’ first fire sprinkler mandate hearing, we mobilized over 350 residents to make public comment. The message was clear: retrofit costs that can reach $300,000 per unit are unaffordable, especially during an affordability...
IMMEDIATE RELEASE OF REVISED SAN FRANCISCO SELLER DISCLOSURE – ALL PROPERTIES (SFSD-ALL)
SFAR has released a revised San Francisco Seller Disclosure - All Properties (SFSD-All). Effective January 1, 2026, the Civil Code was amended with the addition of three new sections: Civil Code §1102.6(i) - generally requires sellers, or their agents, to provide...
Proving MLS Value With RESO Data
A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...