Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

HOA Mastery: Turning Condo Challenges into Closed Deals
Thursday, March 26
10:00 – 11:00 a.m. 
Zoom Webinar

Selling a condo is tough enough. It’s essential to navigate HOA issues with ease, and even turn the association into a positive. This webinar will offer insights and strategies to make the most of an HOA governed unit.

    Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
    Thursday, April 9
    11:00 a.m. – Noon
    Zoom Webinar

    Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.

      C.A.R. Legislative Day 2026
      Wednesday, April 29
      Sacramento, CA

      You are invited to join members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s Legislative Day in person on Wednesday, April 29th in Sacramento. More than 2,000 REALTORS® are expected to attend.  

      Legislative Day gives California REALTORS® the opportunity to meet and discuss real estate issues directly with their state legislators and staff, urging them to support homeownership opportunities, and to defeat bills that will make housing even more expensive for working Californians.

      Attending Legislative Day is not only a great investment in your business, it also provides you with an opportunity to hear from California’s most dynamic political leaders, enjoy great entertainment, and network with REALTORS® from around the State. 

      SFAR will be hosting a luncheon for all of our members who participate on Wednesday, April 29th. 

        Latest News

        Don’t Miss Legislative Day 2026

        Don’t Miss Legislative Day 2026

        Mark Your Calendar for C.A.R.'s Legislative Day Happening on Wednesday, April 29 Be sure to mark your calendar for this year's C.A.R. Legislative Day. Every year members of the San Francisco Association of REALTORS® (SFAR) travel to Sacramento for C.A.R.’s Legislative...

        FinCen Rule Update – What REALTORS® Need to Know

        FinCen Rule Update – What REALTORS® Need to Know

        Beginning March 1, 2026, a new federal FinCEN rule will require reporting for certain non-financed transfers of residential real estate. Who Does This Apply To? The rule applies when: The property is purchased without traditional bank financing, and The buyer is...

        Sprinkler Retrofit Mandate Update

        Sprinkler Retrofit Mandate Update

        On February 23, 2026, at the Board of Supervisors’ first fire sprinkler mandate hearing, we mobilized over 350 residents to make public comment. The message was clear: retrofit costs that can reach $300,000 per unit are unaffordable, especially during an affordability...

        Proving MLS Value With RESO Data

        A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...