Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Real Estate Industry Happy Hour
Wednesday, February 25
4:00 – 6:00 p.m.
ANINA
482 Hayes Street, SF
Come join us for a fun evening of networking and mingling with fellow real estate professionals ! This in-person event with drinks and food specials is the perfect opportunity to connect with others in the industry, share insights, and build valuable relationships. Whether you’re a seasoned pro or just starting out, this happy hour is a great way to unwind and make new connections. Don’t miss out on this chance to expand your network and have a great time with like-minded individuals. See you there!
Event held the last Wednesday of every month. Thank you to our February event sponsor: Aini Karkiainen of Karkiainen & Associates Inc.
Buyer’s Agent Roundtable: Practices, Systems and Real Talk
Wednesday, March 4
5:00-7:30 p.m.
The Great Northern
119 Utah St., SF
An honest, practical conversation among experienced buyer agents about what actually works in today’s market. We’ll cover client qualification, touring strategies, offer negotiation, organizational systems, and the difficult conversations that come with the territory.
No posturing, no sales pitches—just real talk about building a sustainable buyer practice that serves clients well and keeps you sane. Bring your questions and your curiosity.
Speakers: Philip Farr, Natalie Kitchen, Kate Tomassi and Suki Tsang
Thank you to our event sponsor: Wells Fargo Home Mortgage
MLS 101: Listing and Organizing
Monday, March 16
10:00 – 11:00 a.m.
Zoom Webinar
Join the MLS team and learn how to navigate through entering a listing for your upcoming properties in the Rapattoni platform. This is a perfect introduction if you’re new to the association, or a quick and easy refresher if it’s been a while.
Latest News
Proving MLS Value With RESO Data
A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...
Form SRPS Update
The Seller Rental Property Statement (SRPS) has been revised with two changes in the introductory paragraph: 1) Going forward, SRPS form refers to the San Francisco Purchase Agreement "Rental Property" paragraph without specifically referencing the paragraph...
Zenlist Has Been Acquired — What This Means for You (Spoiler: Nothing Changes)
You may have seen the news: Zenlist has officially been acquired by Realtor.com. We wanted you to hear it directly from us — SFAR was one of the first to know, a reflection of the strong and trusted relationship we’ve built with the Zenlist team over the...
Calling All Applicants for 2026 CAR Region 8 Directors
Deadline to Submit Application is Friday, August 1, 2025 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the...
2026 Board of Director Nominations Now Open
The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Allen Okamoto with T. Okamoto & Co. is serving as Chair of this year's Nominating...
NAR Updates Code of Ethics
At NAR’s latest Legislative Meetings in June, the Professional Standards Committee recommend changes which were then ratified by both the NAR Executive Committee and Board of Directors. The new language, 1) creates a more specific definition of “harassment,” aligning...