Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Rayse Masterclass: The Coming Buyer Wave
Monday, December 15
11:00 a.m.
Zoom Webinar
The next market shift is not a maybe. It is coming. The only question is whether you will be ready when it hits. Join us for an unfiltered, high-energy session with two of the most insightful voices in real estate today.
Christian Dwiggins and Tristan Ahumada are teaming up to help agents cut through the noise, ditch the guesswork, and step into 2026 with a game plan built on strategy, clarity, and full transparency.
It’s about being the kind of agent buyers and sellers need right now. A trusted and transparent guide to cut through all the noise – to help them navigate whatever the market throws their way.
You will learn:
– A real-world breakdown of where the market is heading
– How to plan your year like a pro and avoid playing catch-up
– What modern clients expect from their agents and how to exceed it – How transparency and value communication will win every listing
– How to use Rayse to turn your process into your best marketing tool
This is not your average goal-setting webinar. This is your early access to a smarter 2026, led by people who have seen what is coming and are already building for it. Save your spot. Get ahead of the curve. Let’s make next year your best one yet.
SFAR Installation
Saturday, January 24, 2026
6:30 – 9:30 p.m.
SFMOMA
Join us for a black tie gala at the San Francisco Museum of Modern Art (MOMA) for the installation of President Luis Moran and the Board of Directors including Dena Aslanian-Williams, Michael Barnacle, Kevin Birmingham, Jason Chu, Neal Corkery, Daniel Hershkowitz, Steven Huang, Amanda Jones, Damon Knox, Amy Kong, Joel Luebkeman, Mary MacPherson, Evan Matteo, Scott Okamoto, Kimberly Wong, and Jeffrey Woo.
Experience a night of art, discovery, and connection.
Individual tickets and tables of 10 are available for purchase.
Is your company or brokerage interested in sponsoring the event? Learn more about sponsorships here. Support our Association and showcase your company to our 4,200+ REALTOR® member community!
Thank you Pegaus, Sayde Mark Designs and Realtor.com
New Laws for 2026
Monday, January 5
1:00 p.m.
Zoom Webinar
Join Jeremy Davidson and MrDantastic for a summary of the new laws impacting your real estate business.
Latest News
SFAR’s Plan for Multiple Listing Options for Sellers
The National Association of REALTORS® (NAR) recently announced a new MLS Policy known as “Multiple Listing Options for Sellers” to expand choice for consumers as it relates to Clear Cooperation. The policy is aimed at making additional marketing...
San Francisco Association of REALTORS® Reaffirms Commitment to DEIA
The San Francisco Association of REALTORS® (SFAR) stands unwavering in our commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA) as a cornerstone of a thriving and equitable real estate industry. Now more than ever, we believe in fostering an inclusive...
November 2024 Election Results
Thanks to your advocacy and hard work, the San Francisco Association of REALTORS® had a spectacular set of accomplishments on the state and local level this Election Day! In our statewide races:• Proposition 33, which would have dramatically expanded rent control,...
SF Court Strikes Down Residential Vacancy Tax
Yesterday morning, the San Francisco Superior Court struck down the residential vacancy tax in San Francisco. The Superior Court found that the vacancy tax violated the Constitution as an unlawful afford to the Takings Clause, Substantive Due Process, and Equal...
It’s Time to Sign up for a 2025 Committee
The path to leadership at our Association takes many different forms. Please take a look at this video to hear from some of our Association leaders, including John Asdourian, Fanny Chu, Marc Dickow, Vanessa Gamp, Steven Huang, Carol Luckenbach, and Betty Taisch about...
Call for Action: Support Bill to Retain Your Independent Contractor Status
NAR has launched a CALL FOR ACTION asking Members of Congress to cosponsor H.R. 5419 the Direct Seller and Real Estate Agent Harmonization Act, to ensure real estate agents maintain their independent contractor status under the Fair Labor Standards Act (FLSA). In...









