Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Rayse Masterclass: The Coming Buyer Wave
Monday, December 15
11:00 a.m.
Zoom Webinar
The next market shift is not a maybe. It is coming. The only question is whether you will be ready when it hits. Join us for an unfiltered, high-energy session with two of the most insightful voices in real estate today.
Christian Dwiggins and Tristan Ahumada are teaming up to help agents cut through the noise, ditch the guesswork, and step into 2026 with a game plan built on strategy, clarity, and full transparency.
It’s about being the kind of agent buyers and sellers need right now. A trusted and transparent guide to cut through all the noise – to help them navigate whatever the market throws their way.
You will learn:
– A real-world breakdown of where the market is heading
– How to plan your year like a pro and avoid playing catch-up
– What modern clients expect from their agents and how to exceed it – How transparency and value communication will win every listing
– How to use Rayse to turn your process into your best marketing tool
This is not your average goal-setting webinar. This is your early access to a smarter 2026, led by people who have seen what is coming and are already building for it. Save your spot. Get ahead of the curve. Let’s make next year your best one yet.
SFAR Installation
Saturday, January 24, 2026
6:30 – 9:30 p.m.
SFMOMA
Join us for a black tie gala at the San Francisco Museum of Modern Art (MOMA) for the installation of President Luis Moran and the Board of Directors including Dena Aslanian-Williams, Michael Barnacle, Kevin Birmingham, Jason Chu, Neal Corkery, Daniel Hershkowitz, Steven Huang, Amanda Jones, Damon Knox, Amy Kong, Joel Luebkeman, Mary MacPherson, Evan Matteo, Scott Okamoto, Kimberly Wong, and Jeffrey Woo.
Experience a night of art, discovery, and connection.
Individual tickets and tables of 10 are available for purchase.
Is your company or brokerage interested in sponsoring the event? Learn more about sponsorships here. Support our Association and showcase your company to our 4,200+ REALTOR® member community!
Thank you Pegaus, Sayde Mark Designs and Realtor.com
New Laws for 2026
Monday, January 5
1:00 p.m.
Zoom Webinar
Join Jeremy Davidson and MrDantastic for a summary of the new laws impacting your real estate business.
Latest News
NAR Settlement Updates – July 17, 2024
SFAR has been hard at work preparing for the upcoming deadlines resulting from NAR's settlement. Please know that we are here for you and working on your behalf to make the transition as easy and transparent as possible. Our goal is to keep members informed of the...
Changes Coming to the MLS Dashboard
We are thrilled to announce an upcoming visual update to our MLS Dashboard technology ahead of the release of major changes to the MLS later this summer. The new layout is designed to take full advantage of widescreen displays and includes an updated look and feel,...
Calling All Applicants for 2025 C.A.R. Region 8 Directors
Deadline to Submit Application is Friday, August 2, 2024 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the...
Sidekick Announces Groundbreaking Partnership with San Francisco Association of Realtors®
SAN FRANCISCO, May 6, 2024 /PRNewswire/ -- Sidekick, a generative AI assistant built to help real estate agents, teams, and brokerages increase their efficiency and grow their businesses, just announced a first-of-its-kind partnership with the San Francisco...
SFAR Receives Leading Edge Award from RESO
APRIL 24, 2024 -- The San Francisco Association of REALTORS® (SFAR) was presented a The Leading Edge Award: For Leadership in Supporting Standards from The Real Estate Standards Organization (RESO) at the 2024 RESO Standards Conference in Birmingham, Alabama....
SFAR 2024 Q1 Update
Watch the video to see what the Association was up to in the first quarter of the year!






