Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Rayse Masterclass: The Coming Buyer Wave
Monday, December 15
11:00 a.m.
Zoom Webinar
The next market shift is not a maybe. It is coming. The only question is whether you will be ready when it hits. Join us for an unfiltered, high-energy session with two of the most insightful voices in real estate today.
Christian Dwiggins and Tristan Ahumada are teaming up to help agents cut through the noise, ditch the guesswork, and step into 2026 with a game plan built on strategy, clarity, and full transparency.
It’s about being the kind of agent buyers and sellers need right now. A trusted and transparent guide to cut through all the noise – to help them navigate whatever the market throws their way.
You will learn:
– A real-world breakdown of where the market is heading
– How to plan your year like a pro and avoid playing catch-up
– What modern clients expect from their agents and how to exceed it – How transparency and value communication will win every listing
– How to use Rayse to turn your process into your best marketing tool
This is not your average goal-setting webinar. This is your early access to a smarter 2026, led by people who have seen what is coming and are already building for it. Save your spot. Get ahead of the curve. Let’s make next year your best one yet.
SFAR Installation
Saturday, January 24, 2026
6:30 – 9:30 p.m.
SFMOMA
Join us for a black tie gala at the San Francisco Museum of Modern Art (MOMA) for the installation of President Luis Moran and the Board of Directors including Dena Aslanian-Williams, Michael Barnacle, Kevin Birmingham, Jason Chu, Neal Corkery, Daniel Hershkowitz, Steven Huang, Amanda Jones, Damon Knox, Amy Kong, Joel Luebkeman, Mary MacPherson, Evan Matteo, Scott Okamoto, Kimberly Wong, and Jeffrey Woo.
Experience a night of art, discovery, and connection.
Individual tickets and tables of 10 are available for purchase.
Is your company or brokerage interested in sponsoring the event? Learn more about sponsorships here. Support our Association and showcase your company to our 4,200+ REALTOR® member community!
Thank you Pegaus, Sayde Mark Designs and Realtor.com
New Laws for 2026
Monday, January 5
1:00 p.m.
Zoom Webinar
Join Jeremy Davidson and MrDantastic for a summary of the new laws impacting your real estate business.
Latest News
Calling All Applicants for 2024 CAR Region 8 Directors
Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the State Association's board of directors. When vacancies...
Nominations for Director Candidates Sought
The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Daniel Hershkowitz is serving as Chair of this year's Nominating Committee. At the end of...
The San Francisco Association of REALTORS® Maintains, Strengthens Focus on Fair Housing, Racial Equality
The San Francisco Association of REALTORS® announced today that it will use a $3,000 grant from the National Association of Realtors® to support SFAR’s Rise Mentorship Program, a first-of-its-kind mentorship program designed to empower new REALTORS from historically...
‘California Dream’ Program to helps First-Time Homebuyers
The California Housing Finance Agency is making it a little easier for some first-time buyers with low and moderate incomes. On March 27th, it launched the “California Dream For All Shared Appreciation” loan program to help people who haven't been able to save up a...
SFAR Announces New MLS Mobile App
The San Francisco Association of REALTORS® Partners with Zenlist to Bring its listings to Mobile Devices in First of Its Kind Partnership SF REALTORS® will soon be able to publish and manage property listings and search collaboratively with their clients from their...
Join us for C.A.R.’s Legislative Day May 3, 2023
Join other members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s 50th Legislative Day which will be live and in person on Wednesday, May 3rd in Sacramento. More than 2,000 REALTORS® are expected to...









