Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

MLS 102: Searching and Prospecting
Monday, February 23
10:00 – 11:00 a.m. 
Zoom Webinar 

 

Come join the MLS Team and get a refresher on how to run a variation of search options in order to start a drip campaign to potential clients using our Prospecting tools

2026 Tax prep
Wednesday, February 25
2:00 – 3:00 p.m.
Hybrid – 301 Grove Street, SF and Zoom 

Are you ready for tax season? Get ready with a seasoned professional!

Real estate works better when the tax side actually makes sense. Join us February 25, 2–3 p.m. for a practical tax prep session — and meet Aini Karkiainen of Karkiainen & Co.

Aini Karkiainen is a seasoned Real Estate CPA who works closely with agents, investors, and business owners. She’ll walk through the tax topics that matter most, including:

  • Write-offs and tax strategies
  • Entity setup and structure
  • How tax decisions affect your deals and your clients’ money

Buyer’s Agent Roundtable: Practices, Systems and Real Talk
Wednesday, March 4
5:00-7:30 p.m.
The Great Northern
119 Utah St., SF 

An honest, practical conversation among experienced buyer agents about what actually works in today’s market. We’ll cover client qualification, touring strategies, offer negotiation, organizational systems, and the difficult conversations that come with the territory.

No posturing, no sales pitches—just real talk about building a sustainable buyer practice that serves clients well and keeps you sane. Bring your questions and your curiosity.

Speakers: Philip Farr, Natalie Kitchen, Kate Tomassi and Suki Tsang

    Latest News

    Changes Coming to the MLS Dashboard

    Changes Coming to the MLS Dashboard

    We are thrilled to announce an upcoming visual update to our MLS Dashboard technology ahead of the release of major changes to the MLS later this summer. The new layout is designed to take full advantage of widescreen displays and includes an updated look and feel,...

    SFAR Receives Leading Edge Award from RESO

    APRIL 24, 2024 -- The San Francisco Association of REALTORS® (SFAR) was presented a The Leading Edge Award: For Leadership in Supporting Standards from The Real Estate Standards Organization (RESO) at the 2024 RESO Standards Conference in Birmingham, Alabama....