Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
RealReports: Secrets from the Pros: 3 Ways to Win with RealReports Today
Wednesday, February 4, 2026
10:00 – 11:00 a.m.
Zoom Webinar
This is for you if you want to kick off the new year by learning how top-performing agents are using RealReports right now to generate real, ROI-positive growth—no theory, no fluff, just proven tactics from the pros in a fast, high-impact session. You’ll walk away with three immediately actionable workflows you can plug into your business today to find better opportunities, deliver more value to clients, and start seeing results this week—not someday.
RENTSPREE
Master Smart Lead Nurturing Fast
Tuesday, February 10
9:00 – 10:00 a.m.
Zoom Webinar
2026 Tax prep
Wednesday, February 25
2:00 – 3:00 p.m.
Hybrid – 301 Grove Street, SF and Zoom
Real estate works better when the tax side actually makes sense. Join us February 25, 2–3 p.m. for a practical tax prep session — and meet Aini Karkiainen of Karkiainen & Co.
Aini Karkiainen is a seasoned Real Estate CPA who works closely with agents, investors, and business owners. She’ll walk through the tax topics that matter most, including:
- Write-offs and tax strategies
- Entity setup and structure
- How tax decisions affect your deals and your clients’ money
Latest News
NAR Settlement Updates – July 17, 2024
SFAR has been hard at work preparing for the upcoming deadlines resulting from NAR's settlement. Please know that we are here for you and working on your behalf to make the transition as easy and transparent as possible. Our goal is to keep members informed of the...
Changes Coming to the MLS Dashboard
We are thrilled to announce an upcoming visual update to our MLS Dashboard technology ahead of the release of major changes to the MLS later this summer. The new layout is designed to take full advantage of widescreen displays and includes an updated look and feel,...
Calling All Applicants for 2025 C.A.R. Region 8 Directors
Deadline to Submit Application is Friday, August 2, 2024 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the...
Sidekick Announces Groundbreaking Partnership with San Francisco Association of Realtors®
SAN FRANCISCO, May 6, 2024 /PRNewswire/ -- Sidekick, a generative AI assistant built to help real estate agents, teams, and brokerages increase their efficiency and grow their businesses, just announced a first-of-its-kind partnership with the San Francisco...
SFAR Receives Leading Edge Award from RESO
APRIL 24, 2024 -- The San Francisco Association of REALTORS® (SFAR) was presented a The Leading Edge Award: For Leadership in Supporting Standards from The Real Estate Standards Organization (RESO) at the 2024 RESO Standards Conference in Birmingham, Alabama....
SFAR 2024 Q1 Update
Watch the video to see what the Association was up to in the first quarter of the year!






