Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

RealReports: Secrets from the Pros: 3 Ways to Win with RealReports Today
Wednesday, February 4, 2026
10:00 – 11:00 a.m. 
Zoom Webinar

    This is for you if you want to kick off the new year by learning how top-performing agents are using RealReports right now to generate real, ROI-positive growth—no theory, no fluff, just proven tactics from the pros in a fast, high-impact session. You’ll walk away with three immediately actionable workflows you can plug into your business today to find better opportunities, deliver more value to clients, and start seeing results this week—not someday.

    RENTSPREE
    Master Smart Lead Nurturing Fast
    Tuesday, February 10
    9:00 – 10:00 a.m. 
    Zoom Webinar 

     

    Join RentSpree on February 10th for a fast-paced Mastermind session with top industry experts Leah Wetzel, Kyle Whissel, and Ashley Ogden. Discover the exact scripts that convert, how to build your ultimate prospect list, and step-by-step workflows to streamline your success. 

    2026 Tax prep
    Wednesday, February 25
    2:00 – 3:00 p.m.
    Hybrid – 301 Grove Street, SF and Zoom 

    Are you ready for tax season? Get ready with a seasoned professional!

    Real estate works better when the tax side actually makes sense. Join us February 25, 2–3 p.m. for a practical tax prep session — and meet Aini Karkiainen of Karkiainen & Co.

    Aini Karkiainen is a seasoned Real Estate CPA who works closely with agents, investors, and business owners. She’ll walk through the tax topics that matter most, including:

    • Write-offs and tax strategies
    • Entity setup and structure
    • How tax decisions affect your deals and your clients’ money

    Latest News

    Changes Coming to the MLS Dashboard

    Changes Coming to the MLS Dashboard

    We are thrilled to announce an upcoming visual update to our MLS Dashboard technology ahead of the release of major changes to the MLS later this summer. The new layout is designed to take full advantage of widescreen displays and includes an updated look and feel,...

    SFAR Receives Leading Edge Award from RESO

    APRIL 24, 2024 -- The San Francisco Association of REALTORS® (SFAR) was presented a The Leading Edge Award: For Leadership in Supporting Standards from The Real Estate Standards Organization (RESO) at the 2024 RESO Standards Conference in Birmingham, Alabama....