Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
Thursday, April 9
11:00 a.m. – Noon
Zoom Webinar
Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.
MLS 101: Listing and Organization
Monday, April 13
10:00 – 11:00 a.m.
Zoom Webinar
Join our MLS specialist and learn how to navigate through entering a listing for your upcoming properties in the Rapattoni platform. This is a perfect introduction if you’re new to the association, or a quick and easy refresher if it’s been a while.
Lunch & Learn: Rae, the New Way to Rayse
Wednesday, April 29
12:00 – 1:30 p.m.
SFAR Office | 301 Grove Street, SF
Meet RAE: The Assistant That Works While You Do
Real estate doesn’t happen at a desk, and Rayse is evolving right along with it.
In this session, we’ll introduce RAE, your new assistant, and show how agents are using the Rayse mobile experience to capture real work as it happens. From client meetings and phone calls to quick notes between showings. RAE is going to be the assistant you always wish you had!
You’ll learn how to:
- Use Rayse naturally throughout your day without extra administrative work
- Dictate meetings, calls, and client updates on the go
- Let RAE translate your work into measurable value directly for your clients
- Simplify how you use Rayse moving forward
This isn’t about learning more software. It’s about finally letting Rayse work the way you do.
Latest News
San Francisco Association of REALTORS® Reaffirms Commitment to DEIA
The San Francisco Association of REALTORS® (SFAR) stands unwavering in our commitment to Diversity, Equity, Inclusion, and Accessibility (DEIA) as a cornerstone of a thriving and equitable real estate industry. Now more than ever, we believe in fostering an inclusive...
November 2024 Election Results
Thanks to your advocacy and hard work, the San Francisco Association of REALTORS® had a spectacular set of accomplishments on the state and local level this Election Day! In our statewide races:• Proposition 33, which would have dramatically expanded rent control,...
SF Court Strikes Down Residential Vacancy Tax
Yesterday morning, the San Francisco Superior Court struck down the residential vacancy tax in San Francisco. The Superior Court found that the vacancy tax violated the Constitution as an unlawful afford to the Takings Clause, Substantive Due Process, and Equal...
It’s Time to Sign up for a 2025 Committee
The path to leadership at our Association takes many different forms. Please take a look at this video to hear from some of our Association leaders, including John Asdourian, Fanny Chu, Marc Dickow, Vanessa Gamp, Steven Huang, Carol Luckenbach, and Betty Taisch about...
Call for Action: Support Bill to Retain Your Independent Contractor Status
NAR has launched a CALL FOR ACTION asking Members of Congress to cosponsor H.R. 5419 the Direct Seller and Real Estate Agent Harmonization Act, to ensure real estate agents maintain their independent contractor status under the Fair Labor Standards Act (FLSA). In...
NAR Settlement Updates – July 17, 2024
SFAR has been hard at work preparing for the upcoming deadlines resulting from NAR's settlement. Please know that we are here for you and working on your behalf to make the transition as easy and transparent as possible. Our goal is to keep members informed of the...









