Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

RealReports: RealCMA
Wednesday, April 8
10:00 – 11:00 a.m. 
Zoom Webinar

This is for you if you want to create faster, smarter CMAs that pull comps from both on- and off-MLS sales, are fully customizable, and generate polished presentations directly inside the RealReports platform. You’ll walk away with a clear look at how RealCMA helps you build unlimited, beautifully designed CMAs in seconds—while capturing leads, tracking client activity, and delivering a more modern experience for your clients.

    Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
    Thursday, April 9
    11:00 a.m. – Noon
    Zoom Webinar

    Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.

      C.A.R. Legislative Day 2026
      Wednesday, April 29
      Sacramento, CA

      You are invited to join members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s Legislative Day in person on Wednesday, April 29th in Sacramento. More than 2,000 REALTORS® are expected to attend.  

      Legislative Day gives California REALTORS® the opportunity to meet and discuss real estate issues directly with their state legislators and staff, urging them to support homeownership opportunities, and to defeat bills that will make housing even more expensive for working Californians.

      Attending Legislative Day is not only a great investment in your business, it also provides you with an opportunity to hear from California’s most dynamic political leaders, enjoy great entertainment, and network with REALTORS® from around the State. 

      SFAR will be hosting a luncheon for all of our members who participate on Wednesday, April 29th. 

        Latest News

        Changes Coming to the MLS Dashboard

        Changes Coming to the MLS Dashboard

        We are thrilled to announce an upcoming visual update to our MLS Dashboard technology ahead of the release of major changes to the MLS later this summer. The new layout is designed to take full advantage of widescreen displays and includes an updated look and feel,...

        SFAR Receives Leading Edge Award from RESO

        APRIL 24, 2024 -- The San Francisco Association of REALTORS® (SFAR) was presented a The Leading Edge Award: For Leadership in Supporting Standards from The Real Estate Standards Organization (RESO) at the 2024 RESO Standards Conference in Birmingham, Alabama....

        C.A.R.’s Legislative Day is May 1, 2024

        C.A.R.’s Legislative Day is May 1, 2024

        Join members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s Legislative Day which will be live and in person on Wednesday, May 1st in Sacramento. More than 2,000 REALTORS® are expected to attend.   Legislative Day gives...