Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Rayse Masterclass: The Coming Buyer Wave
Monday, December 15
11:00 a.m.
Zoom Webinar
The next market shift is not a maybe. It is coming. The only question is whether you will be ready when it hits. Join us for an unfiltered, high-energy session with two of the most insightful voices in real estate today.
Christian Dwiggins and Tristan Ahumada are teaming up to help agents cut through the noise, ditch the guesswork, and step into 2026 with a game plan built on strategy, clarity, and full transparency.
It’s about being the kind of agent buyers and sellers need right now. A trusted and transparent guide to cut through all the noise – to help them navigate whatever the market throws their way.
You will learn:
– A real-world breakdown of where the market is heading
– How to plan your year like a pro and avoid playing catch-up
– What modern clients expect from their agents and how to exceed it – How transparency and value communication will win every listing
– How to use Rayse to turn your process into your best marketing tool
This is not your average goal-setting webinar. This is your early access to a smarter 2026, led by people who have seen what is coming and are already building for it. Save your spot. Get ahead of the curve. Let’s make next year your best one yet.
SFAR Installation
Saturday, January 24, 2026
6:30 – 9:30 p.m.
SFMOMA
Join us for a black tie gala at the San Francisco Museum of Modern Art (MOMA) for the installation of President Luis Moran and the Board of Directors including Dena Aslanian-Williams, Michael Barnacle, Kevin Birmingham, Jason Chu, Neal Corkery, Daniel Hershkowitz, Steven Huang, Amanda Jones, Damon Knox, Amy Kong, Joel Luebkeman, Mary MacPherson, Evan Matteo, Scott Okamoto, Kimberly Wong, and Jeffrey Woo.
Experience a night of art, discovery, and connection.
Individual tickets and tables of 10 are available for purchase.
Is your company or brokerage interested in sponsoring the event? Learn more about sponsorships here. Support our Association and showcase your company to our 4,200+ REALTOR® member community!
Thank you Pegaus, Sayde Mark Designs and Realtor.com
New Laws for 2026
Monday, January 5
1:00 p.m.
Zoom Webinar
Join Jeremy Davidson and MrDantastic for a summary of the new laws impacting your real estate business.
Latest News
A Message From SFAR President Damon Knox
Separating Facts vs. Speculation Hello Members, Now that SFARMLS is back online, I would like to respond to misinformation and concerns that have been voiced online, in print, and on social media. Many agents have expressed dismay over my comments in the SF...
SFARMLS ACCESS COMING TOMORROW MORNING
Members will have access at approximately 9:00 a.m. Pacific on Wednesday August 23rd, 2023. There are a few known issues and steps you will have to take to come back online. Please read our System Recovery Guide in its entirety before making changes or reaching out...
Update Regarding Rapattoni System Interruption
Update Regarding Rapattoni System Interruption The primary SFARMLS system continues to be offline due to a recent cyber-attack against Rapattoni. Your support teams at Rapattoni and SFARMLS continue to try to provide the best support possible during this difficult...
Nomination of 2024 SFAR Board of Director Candidates Now Closed
In accordance with the provisions of the Bylaws, the nomination of candidates for election/reelection to the Board of Directors has now closed. The names of candidates for directorship positions which will become vacant at year end are set forth below. All of the...
Beware of Recent Spam Attack and Unethical Behavior
We want to bring to your attention a concerning situation that has been affecting several REALTOR® members in our community. It has come to our attention that there is an ongoing spam attack targeting various agents, and we believe it is crucial to address this issue...
San Francisco Association of REALTORS® Recognized as Local Association Diversity Champion by C.A.R. in 2023 Diversity and Fair Housing Awards
The San Francisco Association of REALTORS® (SFAR) is delighted to announce that it has been honored with the prestigious title of Local Association Diversity Champion by the California Association of REALTORS® (C.A.R.) during its 2023 Diversity and Fair Housing...









