Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

Rayse Masterclass: The Coming Buyer Wave
Monday, December 15
11:00 a.m.  
Zoom Webinar  

The next market shift is not a maybe. It is coming. The only question is whether you will be ready when it hits. Join us for an unfiltered, high-energy session with two of the most insightful voices in real estate today.

Christian Dwiggins and Tristan Ahumada are teaming up to help agents cut through the noise, ditch the guesswork, and step into 2026 with a game plan built on strategy, clarity, and full transparency.

It’s about being the kind of agent buyers and sellers need right now. A trusted and transparent guide to cut through all the noise – to help them navigate whatever the market throws their way.

You will learn:

– A real-world breakdown of where the market is heading
– How to plan your year like a pro and avoid playing catch-up
– What modern clients expect from their agents and how to exceed it – How transparency and value communication will win every listing
– How to use Rayse to turn your process into your best marketing tool

This is not your average goal-setting webinar. This is your early access to a smarter 2026, led by people who have seen what is coming and are already building for it. Save your spot. Get ahead of the curve. Let’s make next year your best one yet.

SFAR Installation 
Saturday, January 24, 2026
6:30 – 9:30 p.m.
SFMOMA

Join us for a black tie gala at the San Francisco Museum of Modern Art (MOMA) for the installation of President Luis Moran and the Board of Directors including Dena Aslanian-Williams, Michael Barnacle, Kevin Birmingham, Jason Chu, Neal Corkery, Daniel Hershkowitz, Steven Huang, Amanda Jones, Damon Knox, Amy Kong, Joel Luebkeman, Mary MacPherson, Evan Matteo, Scott Okamoto, Kimberly Wong, and Jeffrey Woo.

Experience a night of art, discovery, and connection.

Individual tickets and tables of 10 are available for purchase.

Is your company or brokerage interested in sponsoring the event? Learn more about sponsorships here. Support our Association and showcase your company to our 4,200+ REALTOR® member community!

Thank you Pegaus, Sayde Mark Designs and Realtor.com

New Laws for 2026
Monday, January 5
1:00 p.m.  
Zoom Webinar  

Join Jeremy Davidson and MrDantastic for a summary of the new laws impacting your real estate business.

Latest News

A Message From SFAR President Damon Knox

A Message From SFAR President Damon Knox

Separating Facts vs. Speculation Hello Members, Now that SFARMLS is back online, I would like to respond to misinformation and concerns that have been voiced online, in print, and on social media.  Many agents have expressed dismay over my comments in the SF...

SFARMLS ACCESS COMING TOMORROW MORNING

SFARMLS ACCESS COMING TOMORROW MORNING

Members will have access at approximately 9:00 a.m. Pacific on Wednesday August 23rd, 2023. There are a few known issues and steps you will have to take to come back online. Please read our System Recovery Guide in its entirety before making changes or reaching out...

Update Regarding Rapattoni System Interruption

Update Regarding Rapattoni System Interruption

Update Regarding Rapattoni System Interruption The primary SFARMLS system continues to be offline due to a recent cyber-attack against Rapattoni. Your support teams at Rapattoni and SFARMLS continue to try to provide the best support possible during this difficult...

Beware of Recent Spam Attack and Unethical Behavior

Beware of Recent Spam Attack and Unethical Behavior

We want to bring to your attention a concerning situation that has been affecting several REALTOR® members in our community. It has come to our attention that there is an ongoing spam attack targeting various agents, and we believe it is crucial to address this issue...