Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
Thursday, April 9
11:00 a.m. – Noon
Zoom Webinar
Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.
MLS 101: Listing and Organization
Monday, April 13
10:00 – 11:00 a.m.
Zoom Webinar
Join our MLS specialist and learn how to navigate through entering a listing for your upcoming properties in the Rapattoni platform. This is a perfect introduction if you’re new to the association, or a quick and easy refresher if it’s been a while.
Lunch & Learn: Rae, the New Way to Rayse
Wednesday, April 29
12:00 – 1:30 p.m.
SFAR Office | 301 Grove Street, SF
Meet RAE: The Assistant That Works While You Do
Real estate doesn’t happen at a desk, and Rayse is evolving right along with it.
In this session, we’ll introduce RAE, your new assistant, and show how agents are using the Rayse mobile experience to capture real work as it happens. From client meetings and phone calls to quick notes between showings. RAE is going to be the assistant you always wish you had!
You’ll learn how to:
- Use Rayse naturally throughout your day without extra administrative work
- Dictate meetings, calls, and client updates on the go
- Let RAE translate your work into measurable value directly for your clients
- Simplify how you use Rayse moving forward
This isn’t about learning more software. It’s about finally letting Rayse work the way you do.
Latest News
Nominations for Director Candidates Sought
The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Daniel Hershkowitz is serving as Chair of this year's Nominating Committee. At the end of...
The San Francisco Association of REALTORS® Maintains, Strengthens Focus on Fair Housing, Racial Equality
The San Francisco Association of REALTORS® announced today that it will use a $3,000 grant from the National Association of Realtors® to support SFAR’s Rise Mentorship Program, a first-of-its-kind mentorship program designed to empower new REALTORS from historically...
‘California Dream’ Program to helps First-Time Homebuyers
The California Housing Finance Agency is making it a little easier for some first-time buyers with low and moderate incomes. On March 27th, it launched the “California Dream For All Shared Appreciation” loan program to help people who haven't been able to save up a...
SFAR Announces New MLS Mobile App
The San Francisco Association of REALTORS® Partners with Zenlist to Bring its listings to Mobile Devices in First of Its Kind Partnership SF REALTORS® will soon be able to publish and manage property listings and search collaboratively with their clients from their...
Join us for C.A.R.’s Legislative Day May 3, 2023
Join other members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s 50th Legislative Day which will be live and in person on Wednesday, May 3rd in Sacramento. More than 2,000 REALTORS® are expected to...
Mary Jung, Woman of the Year!
We're thrilled to announce that our very own Community Affairs Director, Mary Jung, is being honored by State Senator Scott Wiener as the 2023 Woman of the Year! She will be Senator Weiner's honoree for "California Women Making Herstory 2023" and...









