Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

RealReports: RealCMA
Wednesday, April 8
10:00 – 11:00 a.m. 
Zoom Webinar

This is for you if you want to create faster, smarter CMAs that pull comps from both on- and off-MLS sales, are fully customizable, and generate polished presentations directly inside the RealReports platform. You’ll walk away with a clear look at how RealCMA helps you build unlimited, beautifully designed CMAs in seconds—while capturing leads, tracking client activity, and delivering a more modern experience for your clients.

    Future-Ready Homes: Smart, Sustainable Upgrades That Add Value
    Thursday, April 9
    11:00 a.m. – Noon
    Zoom Webinar

    Real estate professionals play a critical role in shaping renovation decisions, buyer expectations, and how value is perceived in today’s market. Join Kathryn Soter (Good Future Design Alliance), Grant Hardesty (Full Spectrum Technology Group), and Lauren West (Next Highest Good) for a practical conversation on how sustainability can increase resale value, reduce unnecessary waste, and help homes stand out with today’s buyers. Topics include smart home and building technologies that improve efficiency and performance, low-waste strategies for preparing and organizing homes for sale, and renovation choices that enhance appeal without over-improving a property. Through two real-world scenarios — an Essentials Upgrade Package and an Optimal Upgrade Package — the panel will show how different budget levels can still deliver healthier, more efficient, and more marketable homes.

      C.A.R. Legislative Day 2026
      Wednesday, April 29
      Sacramento, CA

      You are invited to join members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s Legislative Day in person on Wednesday, April 29th in Sacramento. More than 2,000 REALTORS® are expected to attend.  

      Legislative Day gives California REALTORS® the opportunity to meet and discuss real estate issues directly with their state legislators and staff, urging them to support homeownership opportunities, and to defeat bills that will make housing even more expensive for working Californians.

      Attending Legislative Day is not only a great investment in your business, it also provides you with an opportunity to hear from California’s most dynamic political leaders, enjoy great entertainment, and network with REALTORS® from around the State. 

      SFAR will be hosting a luncheon for all of our members who participate on Wednesday, April 29th. 

        Latest News

        Nominations for Director Candidates Sought

        Nominations for Director Candidates Sought

        The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Daniel Hershkowitz is serving as Chair of this year's Nominating Committee. At the end of...

        SFAR Announces New MLS Mobile App

        SFAR Announces New MLS Mobile App

        The San Francisco Association of REALTORS® Partners with Zenlist to Bring its listings to Mobile Devices in First of Its Kind Partnership SF REALTORS® will soon be able to publish and manage property listings and search collaboratively with their clients from their...

        Join us for C.A.R.’s Legislative Day May 3, 2023

        Join us for C.A.R.’s Legislative Day May 3, 2023

        Join other members of the San Francisco Association of REALTORS® (SFAR) as we travel to Sacramento for C.A.R.’s 50th Legislative Day which will be live and in person on Wednesday, May 3rd in Sacramento. More than 2,000 REALTORS® are expected to...

        Mary Jung, Woman of the Year!

        Mary Jung, Woman of the Year!

        We're thrilled to announce that our very own Community Affairs Director, Mary Jung, is being honored by State Senator Scott Wiener as the 2023 Woman of the Year! She will be Senator Weiner's honoree for "California Women Making Herstory 2023" and...