Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
RealReports: Secrets from the Pros: 3 Ways to Win with RealReports Today
Wednesday, February 4, 2026
10:00 – 11:00 a.m.
Zoom Webinar
This is for you if you want to kick off the new year by learning how top-performing agents are using RealReports right now to generate real, ROI-positive growth—no theory, no fluff, just proven tactics from the pros in a fast, high-impact session. You’ll walk away with three immediately actionable workflows you can plug into your business today to find better opportunities, deliver more value to clients, and start seeing results this week—not someday.
RENTSPREE
Master Smart Lead Nurturing Fast
Tuesday, February 10
9:00 – 10:00 a.m.
Zoom Webinar
2026 Tax prep
Wednesday, February 25
2:00 – 3:00 p.m.
Hybrid – 301 Grove Street, SF and Zoom
Real estate works better when the tax side actually makes sense. Join us February 25, 2–3 p.m. for a practical tax prep session — and meet Aini Karkiainen of Karkiainen & Co.
Aini Karkiainen is a seasoned Real Estate CPA who works closely with agents, investors, and business owners. She’ll walk through the tax topics that matter most, including:
- Write-offs and tax strategies
- Entity setup and structure
- How tax decisions affect your deals and your clients’ money
Latest News
Proving MLS Value With RESO Data
A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...
Form SRPS Update
The Seller Rental Property Statement (SRPS) has been revised with two changes in the introductory paragraph: 1) Going forward, SRPS form refers to the San Francisco Purchase Agreement "Rental Property" paragraph without specifically referencing the paragraph...
Zenlist Has Been Acquired — What This Means for You (Spoiler: Nothing Changes)
You may have seen the news: Zenlist has officially been acquired by Realtor.com. We wanted you to hear it directly from us — SFAR was one of the first to know, a reflection of the strong and trusted relationship we’ve built with the Zenlist team over the...
Calling All Applicants for 2026 CAR Region 8 Directors
Deadline to Submit Application is Friday, August 1, 2025 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the...
2026 Board of Director Nominations Now Open
The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Allen Okamoto with T. Okamoto & Co. is serving as Chair of this year's Nominating...
NAR Updates Code of Ethics
At NAR’s latest Legislative Meetings in June, the Professional Standards Committee recommend changes which were then ratified by both the NAR Executive Committee and Board of Directors. The new language, 1) creates a more specific definition of “harassment,” aligning...