Representing 4,000+ REALTORS® In San Francisco
Upcoming Events
RealReports 101
Tuesday, December 2
10:00 – 11:00 a.m.
Zoom Webinar
This is for you if you want a full refresh of the RealReports platform. You’ll walk away with a deep understanding of each RealReport tier, all the capabilities of Aiden (our AI property advisor), and a deep understanding of the myriad use-cases for RealReports to help you provide unique value to clients and grow your business.
SFAR Holiday Party & Family Fun
Saturday, December 6
4:30 – 7:30 p.m.
Guardsmen Tree Lot, Fort Mason, SF
Tickets: $25
Kick off the holiday season with the San Francisco Association of Realtors at our annual Holiday Party! Sponsored by Sayde Mark Designs, and Aaron Weisinger from Loan Depot. This is a family- and pet-friendly event you won’t want to miss.
✨ Highlights Include:
- Yummy food and festive holiday beverages
- Holiday sweater fun – wear your favorite!
- A joyful toast to 2025!
🎁 Spread the Joy! Bring an unwrapped gift to donate to children in need. Every gift donated earns a chance to win GIANTS TICKETS!
Bring your loved ones (pets too!) and join us for an unforgettable evening of holiday spirit, community, and celebration.
👉 Reserve your tickets now and secure your spot for this magical evening!
Don’t miss dinner catered by Original Joes!
Cubicasa 101
Tuesday, December 9
11:00 a.m. – Noon
Zoom Webinar
Learn more about CubiCasa, the go-to app used by thousands of real estate professionals every day to create floor plans in only 5 minutes. Greatly improve your listings and listing presentations – FOR FREE! We’ll talk about the benefits of adding a floor plan to your listing media, and how the technology works.
Latest News
Proving MLS Value With RESO Data
A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...
Form SRPS Update
The Seller Rental Property Statement (SRPS) has been revised with two changes in the introductory paragraph: 1) Going forward, SRPS form refers to the San Francisco Purchase Agreement "Rental Property" paragraph without specifically referencing the paragraph...
Zenlist Has Been Acquired — What This Means for You (Spoiler: Nothing Changes)
You may have seen the news: Zenlist has officially been acquired by Realtor.com. We wanted you to hear it directly from us — SFAR was one of the first to know, a reflection of the strong and trusted relationship we’ve built with the Zenlist team over the...
Calling All Applicants for 2026 CAR Region 8 Directors
Deadline to Submit Application is Friday, August 1, 2025 Each year, the San Francisco Association of REALTORS® (acting as California Association of REALTORS® Region 8) appoints those REALTOR® members it believes will best represent the interests of the district on the...
2026 Board of Director Nominations Now Open
The Association's Nominating Committee meets each year for the purpose of nominating candidates for election to the Board of Directors for the next ensuing three-year term. Allen Okamoto with T. Okamoto & Co. is serving as Chair of this year's Nominating...
NAR Updates Code of Ethics
At NAR’s latest Legislative Meetings in June, the Professional Standards Committee recommend changes which were then ratified by both the NAR Executive Committee and Board of Directors. The new language, 1) creates a more specific definition of “harassment,” aligning...