Representing 4,000+ REALTORS® In San Francisco

Upcoming Events 

NAR Webinar: Understanding the FinCEN Residential Real Estate Rule
Wednesday, March 11
11:00 a.m. 
Zoom Webinar 

NAR’s Advocacy and Legal teams will be hosting a webinar to walk real estate professionals through the new FinCEN Residential Real Estate Rule. The session will cover an overview of the rule, best practices, and compliance under the rule for real estate professionals. We hope you’ll join us for this important update.

    MLS 101: Listing and Organizing
    Monday, March 16
    10:00 – 11:00 a.m.
    Zoom Webinar 

    Join the MLS team and learn how to navigate through entering a listing for your upcoming properties in the Rapattoni platform. This is a perfect introduction if you’re new to the association, or a quick and easy refresher if it’s been a while.

      Mastering Zenlist, The MLS In Your Pocket
      Monday, March 23
      Zoom Webinar
      We’re pulling back the curtain on Zenlist to show you how to streamline your searches, collaborate better with clients, and never skip a beat. We’ll walk through the essentials, share agent-tested tips, and answer your questions live so you can get back to what you do best: closing deals.

        Latest News

        Don’t Miss Legislative Day 2026

        Don’t Miss Legislative Day 2026

        Mark Your Calendar for C.A.R.'s Legislative Day Happening on Wednesday, April 29 Be sure to mark your calendar for this year's C.A.R. Legislative Day. Every year members of the San Francisco Association of REALTORS® (SFAR) travel to Sacramento for C.A.R.’s Legislative...

        FinCen Rule Update – What REALTORS® Need to Know

        FinCen Rule Update – What REALTORS® Need to Know

        Beginning March 1, 2026, a new federal FinCEN rule will require reporting for certain non-financed transfers of residential real estate. Who Does This Apply To? The rule applies when: The property is purchased without traditional bank financing, and The buyer is...

        Sprinkler Retrofit Mandate Update

        Sprinkler Retrofit Mandate Update

        On February 23, 2026, at the Board of Supervisors’ first fire sprinkler mandate hearing, we mobilized over 350 residents to make public comment. The message was clear: retrofit costs that can reach $300,000 per unit are unaffordable, especially during an affordability...

        Proving MLS Value With RESO Data

        A Data-Driven Analysis from the San Francisco Association of REALTORS® Download the full report Executive Summary In a shifting real estate landscape marked by commission compression, private networks, and growing competition for control over data and client...

        Form SRPS Update

        Form SRPS Update

        The Seller Rental Property Statement (SRPS) has been revised with two changes in the introductory paragraph:  1) Going forward, SRPS form refers to the San Francisco Purchase Agreement "Rental Property" paragraph without specifically referencing the paragraph...